Awareness of Blogging & RSS Low, reports Pew Internet Trust

The Pew Internet Trust issued a report that finds low understanding of the terminology surrounding the technology industry. Examples words that are not well understood, include: podcasting and RSS. New methods of generating awareness of your technology offerings may be readily available through these relatively new methods.
URL: http://pewresearch.org/pubs/206/trends-2005
URL: http://www.pewinternet.org/


 Sony PSP: Form factor & how not toupdate

If you have not held, turned on, and played with Sony's PSP – the feel, look, and incredible form factor are to behold. There is a sense of quality that is unusual in Consumer Electronics (CE) gear, especially for which a significant user audience is kids. Also, I find it fascinating that so much software is available for the PSP. So, this link may be useful. URL: HOW TO – not- update the PSP


 Mobile Lines Overtake Landlines + + Evolution of Mobile Advertising

First, one should note this shift from landlines to mobile telephone lilnes, which is changing the basis of competition for traditional telecommunications carriers, Incumbent Local Exchange Carriers (ILEC) and Competitive Local Exchange Carriers (CLEC), alike. Higher end services, such as data, are now driving the thinking at the big carriers, which see their landline numbers declining. This is ironic for them I'm sure, because for a while people were adding lines for faxes and dial-up modems and they could hardly keep pace.

Second, my comment on Mobile Advertising is that conceptually it has been around for a while. The Interactive Advertising Bureau (IAB) has had a special interest group with many sessions. Map data providers, integrators, and advertisers have developed the applications that now dot in-vehicle map systems and Web-based map-related, sponsored advertising links, such as you find on Mapquest, Google Maps, or Weather.com. However, as I walk down the street with a Palm, Pocket PC, or other data-capable mobile phone – I don't go out of my way to get it today. So, we'll see how compelling this becomes. URL: Evolution of Mobile Advertising


 On “CBS News Unveils Web Strategy”

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising – even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three (anyone remember?) or four television/video channels. In addition, online everything – Web, new media (video), VoIP, chat, and gaming – are all compelling, non-TV activities that are capturing majorities of some demographic segments (=young males).

So, as advertisers slowly make their way to more compelling and effective alternatives to television advertising, it is not surprising to see that some TV broadcasters have noticed and are doing something about it.

The jury is still out on the ability of the broadcasting industry to adjust to disruptive competition.

CBS still must be sensitive to competing with local affiliates and cable operators. Plus, Web-based content must fit an audience that CBS wishes to serve.

The Web visitor that CBS wants to reach is not in today's TV viewer demographic. Or if this CBS Web visitor is in the current market, then what new demographic do they reach out to and capture. Is it a strategy to stop the bleeding? Of ad revenues? Of viewership? It is difficult to imagine that CBS can stop a migration away from the perception of one-size-fits-all content. The ability to tailor your feed of "one-size-fits-all content" will not capture new markets, stem the flow of viewers and advertising dollars to other media or different, Web-based content.

I wish CBS well, but we'll see what happens.

URL: http://www.cbsnews.com/stories/2005/07/12/entertainment/main708433.shtml
URL: http://www.paidcontent.org/pc/arch/2005_07_12.shtml#014766