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 USC/Annenberg Study Confirms Value of Layout to Memory and Reading Speed of Articles

BODY: "Eyetracking points the way to effective news article design" is a story in the Online Journalism Review of the Annenberg Center for Communications at USC.

Featured finding #1: Rewrite + reformat = remember Writing (or rewriting) a story to meet an ideal format (may require reformatting) improved the reader's reading speed and retention of the information.

Featured finding #2: Precise and relevant editing = successful design

Featured finding #3: Photos edited for relevance = photos viewed An interesting aspect of this last finding is that male viewers focused on the private anatomy in an image of an animal. In other words, men stare at the crotch.

The article has a graphical presentation with fine examples that makes all these points clear.
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URL: http://www.ojr.org/ojr/stories/070312ruel/

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 On “CBS News Unveils Web Strategy”

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising – even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three (anyone remember?) or four television/video channels. In addition, online everything – Web, new media (video), VoIP, chat, and gaming – are all compelling, non-TV activities that are capturing majorities of some demographic segments (=young males).

So, as advertisers slowly make their way to more compelling and effective alternatives to television advertising, it is not surprising to see that some TV broadcasters have noticed and are doing something about it.

The jury is still out on the ability of the broadcasting industry to adjust to disruptive competition.

CBS still must be sensitive to competing with local affiliates and cable operators. Plus, Web-based content must fit an audience that CBS wishes to serve.

The Web visitor that CBS wants to reach is not in today's TV viewer demographic. Or if this CBS Web visitor is in the current market, then what new demographic do they reach out to and capture. Is it a strategy to stop the bleeding? Of ad revenues? Of viewership? It is difficult to imagine that CBS can stop a migration away from the perception of one-size-fits-all content. The ability to tailor your feed of "one-size-fits-all content" will not capture new markets, stem the flow of viewers and advertising dollars to other media or different, Web-based content.

I wish CBS well, but we'll see what happens.

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URL: http://www.cbsnews.com/stories/2005/07/12/entertainment/main708433.shtml
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URL: http://www.paidcontent.org/pc/arch/2005_07_12.shtml#014766