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SoCon 2009, Twitter hash #socon09

Attended SoCon '09 at Kennesaw State University on 7 February 2009; also the dinner the night before.  Enjoyed the break-out sessions, on “Social Media For Social Change” hosted by Tessa Horehled ( http://atlantanstogether.org/) on “Online Etiquette: How To Balance Your Personal and Professional Image Online” hosted by Amber Rhea.

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 USC/Annenberg Study Confirms Value of Layout to Memory and Reading Speed of Articles

BODY: "Eyetracking points the way to effective news article design" is a story in the Online Journalism Review of the Annenberg Center for Communications at USC.

Featured finding #1: Rewrite + reformat = remember Writing (or rewriting) a story to meet an ideal format (may require reformatting) improved the reader's reading speed and retention of the information.

Featured finding #2: Precise and relevant editing = successful design

Featured finding #3: Photos edited for relevance = photos viewed An interesting aspect of this last finding is that male viewers focused on the private anatomy in an image of an animal. In other words, men stare at the crotch.

The article has a graphical presentation with fine examples that makes all these points clear.
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URL: http://www.ojr.org/ojr/stories/070312ruel/

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 Fake News Presents A Hazard To Reputations Of Clients & News Sources

PR allows the spokesperson to take a position on industry issues or announce news. The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news." Ultimately, undermining the value of news sources – making readers or viewers question the validity of news – is bad for advertisers, spokespersons, and the media outlets that use fake news. So far, these questions have arisen only over video news releases.

Direct risks to the stations are: (1) The rules were prompted by payola scandals of the past, in which broadcasters accepted money from companies to hype their products without labeling the effort as advertising." and "If the FCC decides they have violated the rules, punishment could include fines or license revocation."

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 Favorite infosec maillists

Okay, since I blogged the top software, I need to mention my favorite 2 mail lists: Infowarrior mailing list https://attrition.org/mailman/listinfo/infowarrior via http://www.infowarrior.org/ and ISN: InfoSec News http://attrition.org/security/lists.html Many thanks to the organizers – and many contributors.

https://attrition.org/mailman/listinfo/infowarrior

http://www.infowarrior.org/

http://attrition.org/security/lists.html

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 NY Times changes size, news content, etc,

The New York Times newspaper is changing format, going to a 48 inch width web and adding more pages for a net reduction in news content of 5%. Consolidating printing plants will reduce jobs. The following internal NYT memos were found here

Clearly, $41 million in annual savings, smaller size, and less paper are substantive reasons for change. The editors hope to cut the 5% in length and maintain the same news content and value. The NYT remains a great paper.

Memos from NY Times Times president, Scott Heekin-Canedy, and Executive Editor, Bill Keller, are below.

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URL: http://themediamob.observer.com/2006/07/new-york-times-cut-to-5-percent-of-size-keller-says-paper-be.html

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EXTENDED BODY: NOTE FROM SCOTT HEEKIN-CANEDY

To the Staff:

I'm writing to tell you about two new and important initiatives underway at
The Times.

First, we plan to consolidate all of our New York area printing into our
newest production facility in College Point, Queens and sublease our older
Edison plant. As part of this consolidation, we will expand and upgrade
the College Point facility. We will add another press and in doing so, be
able to print the same number of papers as the two plants do today, and
still have room for growth. As a result of this move, we plan to reduce
the number of production-related jobs by about 250 full-time equivalent
positions. We will, as we have done in the past, help employees make this
transition by providing severance and buyouts.

Secondly, The New York Times will update its look by moving from a
traditional broadsheet size of 54-inches to a more manageable and
reader-friendly size. We will adopt a 48-inch web width for all editions
of the paper across the country. This is the same size as USA Today and,
at the beginning of next year, The Wall Street Journal. If we just cut the
page size and did nothing else, we would lose 11 percent of the news hole.
That would be a serious loss. But the plan is to add more pages to the
paper so that the net loss of news space is approximately 5 percent, which
our colleagues in the newsroom believe can be absorbed and still maintain
the high quality of our news report. A copy of Bill Keller's note to the
newsroom is attached.

Both the consolidation and the web-width reduction are expected to be
completed by the second quarter of 2008. And, when completed, we
anticipate that we will reduce costs by more than $42 million a year, a
very significant savings. At the same time, we are confident that our
readers and advertisers will embrace these changes.

Scott

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EXCERPT: NOTE FROM BILL KELLER

Colleagues:

If you check the Web site this evening (or the newspaper in the morning)
you'll see a pair of important, related company announcements. One is that
the paper will be adding a new high-speed press to the printing plant at
College Point and thereafter subleasing the Edison plant. The other is that
when this consolidation is complete — in April 2008 — The Times will
adopt the narrower format that is now becoming the industry norm. I
apologize for this last-minute message, but I wanted to hold off until the
news was given to those most immediately affected — our colleagues who
actually turn our journalism into ink on paper. They were briefed this
evening.

So what does all this mean for the newsroom? Glad you asked.

First, the consolidation of our New York area printing into a single plant
means a large annual saving — money that will not have to be cut from
important things, such as producing the world's best news report. The
company's production executives have considered the obvious questions that
arise from the newsroom's vantage point, and answered them convincingly:
If we attract new circulation in the region, will we still have the
capacity to grow? (Yes.) Will this require earlier deadlines? (No.) Are we
providing the backup systems to make sure we can print during a blackout or
other crisis? (Yes.) After detailed briefings, John Geddes and Peter
Putrimas came away impressed that this is a smart, clean way to cut costs
without diminishing our commitment to the region.

The smaller format will affect the newsroom in big ways, but not in dire
ways. In production jargon, we will be moving from a 54-inch web — the
width of four pages — to a 48-inch web. That means pages will be 1 1/2
inches narrower than the current size, and the same length. The narrower
format will mean some reduction in our news hole, and it will require an
extensive redesign. Since this will not happen for nearly two years, we'll
have plenty of time to adapt. (The long lead time is necessary because we
have to place orders for the new printing equipment.)

News hole: If we just cut the page size and did nothing else, we would
lose 11 percent of the news hole. That would be a serious loss. But the
plan is to add more pages to the paper so that the net loss of news space
is approximately 5 percent, which I believe we can absorb without
significant damage to the report. We will look for ways to report
incremental news developments in digests or other abbreviated forms, and to
police flabby or redundant prose in longer pieces. I'm convinced that, with
good editors and a little time, I could take 5 percent out of any day's
paper and actually make it better.

A layman might ask, does that mean we can get by with a smaller staff?
But, of course, it doesn't work that way. We still intend to cover all the
things we cover now. And conveying the news in a bit less space will
require more rigorous editing, not less. Moreover, with the advent of the
Web our responsibility to cover news for our audience has grown well beyond
the columns of newsprint in the paper. In any case, our commitment to
hard-hitting, ground-breaking journalism will not be compromised.

Design: A narrower paper is in some ways more reader-friendly. It's
easier to handle. It will also be, by the time we introduce it, what
readers expect in a newspaper. The Wall Street Journal will move to a
48-inch web in January 2007. USA Today has already converted about half of
its production to this size. Gannett and the former Knight Ridder papers
have announced they are switching to 48 inches. The Washington Post and
the Tribune Company, which have already reduced to a 50-inch web, are
considering joining the consensus.
You cannot just take the current front page and squeeze it. We need to
think hard about changing the look in ways that preserve the visual power,
the urgency and the dignity of The New York Times. Tom Bodkin is already
at work, along with several other senior editors, on a thorough examination
of the A-book. He will now look for a redesign that we can execute in two
stages — some changes we may introduce earlier, and then a new look to
suit the narrower format when the page size changes in 2008.

The aim of these changes is to assure the continuing economic health of the
newspaper we all love. And I'm convinced we can adapt without diminishing
its journalistic health.

Bill

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 On “CBS News Unveils Web Strategy”

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising – even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three (anyone remember?) or four television/video channels. In addition, online everything – Web, new media (video), VoIP, chat, and gaming – are all compelling, non-TV activities that are capturing majorities of some demographic segments (=young males).

So, as advertisers slowly make their way to more compelling and effective alternatives to television advertising, it is not surprising to see that some TV broadcasters have noticed and are doing something about it.

The jury is still out on the ability of the broadcasting industry to adjust to disruptive competition.

CBS still must be sensitive to competing with local affiliates and cable operators. Plus, Web-based content must fit an audience that CBS wishes to serve.

The Web visitor that CBS wants to reach is not in today's TV viewer demographic. Or if this CBS Web visitor is in the current market, then what new demographic do they reach out to and capture. Is it a strategy to stop the bleeding? Of ad revenues? Of viewership? It is difficult to imagine that CBS can stop a migration away from the perception of one-size-fits-all content. The ability to tailor your feed of "one-size-fits-all content" will not capture new markets, stem the flow of viewers and advertising dollars to other media or different, Web-based content.

I wish CBS well, but we'll see what happens.

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URL: http://www.cbsnews.com/stories/2005/07/12/entertainment/main708433.shtml
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URL: http://www.paidcontent.org/pc/arch/2005_07_12.shtml#014766