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 Apple TV Is Well Executed

Yes, I bought an Apple TV the day it was announced. It's installed and operational. The packaging is consistent with Apple's nice design, set-up is simple, menu and navigation straight-forward, and viewing/listening is a great experience. Watching 320×240 formatted video on a large-screen, HDTV set is surprisingly satisfying. There is a lot of syncing to do, via ethernet cable and/or Airport wireless connection. In fact, I just ordered an Airport extreme for wireless access to the AppleTV, but I wired via ethernet for the moment. I can synch any of the video, audio, or photo content stored within the Apple applications iTunes and iPhoto. The default is not to sync it all, so I changed the setting to all in the preferences. So far, I've tried out music, music video, television show, and movie content. After all the content is synced, I'll blog again.

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 Fake News Presents A Hazard To Reputations Of Clients & News Sources

PR allows the spokesperson to take a position on industry issues or announce news. The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news." Ultimately, undermining the value of news sources – making readers or viewers question the validity of news – is bad for advertisers, spokespersons, and the media outlets that use fake news. So far, these questions have arisen only over video news releases.

Direct risks to the stations are: (1) The rules were prompted by payola scandals of the past, in which broadcasters accepted money from companies to hype their products without labeling the effort as advertising." and "If the FCC decides they have violated the rules, punishment could include fines or license revocation."

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 On “CBS News Unveils Web Strategy”

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising – even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three (anyone remember?) or four television/video channels. In addition, online everything – Web, new media (video), VoIP, chat, and gaming – are all compelling, non-TV activities that are capturing majorities of some demographic segments (=young males).

So, as advertisers slowly make their way to more compelling and effective alternatives to television advertising, it is not surprising to see that some TV broadcasters have noticed and are doing something about it.

The jury is still out on the ability of the broadcasting industry to adjust to disruptive competition.

CBS still must be sensitive to competing with local affiliates and cable operators. Plus, Web-based content must fit an audience that CBS wishes to serve.

The Web visitor that CBS wants to reach is not in today's TV viewer demographic. Or if this CBS Web visitor is in the current market, then what new demographic do they reach out to and capture. Is it a strategy to stop the bleeding? Of ad revenues? Of viewership? It is difficult to imagine that CBS can stop a migration away from the perception of one-size-fits-all content. The ability to tailor your feed of "one-size-fits-all content" will not capture new markets, stem the flow of viewers and advertising dollars to other media or different, Web-based content.

I wish CBS well, but we'll see what happens.

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URL: http://www.cbsnews.com/stories/2005/07/12/entertainment/main708433.shtml
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URL: http://www.paidcontent.org/pc/arch/2005_07_12.shtml#014766